Logo & Design Guidelines

University Logo and Licensing

The logo is the university’s primary identity mark. The university maintains copyright and trademark protection of its official logo, seal and marks. WWU’s logo and mark are registered trademarks

WWU Logo Black WWU Logo Green WWU Logo Red WWU Logo Text

Obtaining Logos

Approval by marketing and university relations is required for publication of the logo, seal and marks by entities outside WWU.

Logos are available in high resolution versions from marketing and university relations:

  • GIF for web use
  • TIFF or jpg for print use
  • EPS
  • AI
  • PDF

Logo Use

  • The university logo typeface is LeGriffe. It should be avoided in other uses to maintain its unique graphic identity.
  • The university logo should be displayed as shown (black in color), in William Woods forest green (PMS 3435) or burgundy (PMS 1815), or in reverse (white in color). For athletic use only, (PMS 216) is to be used. Graphic portrayal of the logo in any other color requires prior approval of the marketing and creative director of marketing and university relations. Backgrounds should not compete with the logo.
  • The university logo and website address, spelled as “WilliamWoods.edu,” should appear on all printed materials.

Logo Restrictions

  • Do not re-proportion the logo.
  • Do not add elements or text to the logo (e.g. year founded, etc.) or create new elements without prior approval.
  • Do not substitute the university seal to represent the university. The university seal is only for use with presidential and academic pieces.
  • The logo font, LeGriffe, should be used only for the logo and in no other place.

University Slogan

"Walk into your Future" is the university’s slogan, or tagline, a catchphrase that is used to brand WWU.

Slogan Use

  • The university slogan should be used in promotional materials for departments, offices and the university in general.

Slogan Restrictions

  • Do not use on university stationery.
  • Do not use on university vehicles.
  • Do not use on university signage (except billboards).
  • Do not use on commencement programs.
  • Do not use on athletic uniforms.
  • Do not use on the same page of any document on which the official seal also appears.

University Seal

The use of the university seal is restricted to the office of the president. It is exclusively reserved for official documents such as diplomas, transcripts, certificates and ceremonial recognition gifts. It also appears on the commencement program, Signatures of Excellence booklet and the convocation and co-curricular banquet program card.

WWU Seal Black WWU Seal Green WWU Seal Red

Obtaining Seal

University seal images are available in high resolution versions from marketing and university relations:

  • GIF for web use
  • TIFF or jpg for print use
  • EPS
  • AI
  • PDF

Seal Use

The university seal may be displayed as shown (black in color), in William Woods forest green (PMS 3435) or burgundy (PMS 1815), or in reverse (white in color) only.

University Mascot

Screech the Owl is the official university mascot. The image below is available for use in promoting WWU. Any use of the mascot image must be approved by be approved by marketing and university relations.

WWU Mascot

Authorized printed references to the mascot are:

  • The Owls
  • William Woods Owls
  • Woods Owls
  • WWU Owls

Mascot Use

  • The mascot is gender neutral, and no reference to single-sex owls is allowed (e.g. "Lady Owls").
  • Any other portrayal of the university mascot is prohibited.
  • An owl mascot costume is available to promote WWU. Contact the sports information director in the department of intercollegiate athletics for more information.

University Mark

The university mark is designed to provide a more graphic portrayal of the university mascot and theme.

WWU Mark Color WWU Mark Red WWU Mark Black and White WWU Mark Green 

Mark Restrictions

  • Do not use on university stationery (with the exception of the athletic department).
  • Do not use on official university commencement programs.
  • Do not use on the same page of any document on which the official seal also appears. However, the mark may be used in conjunction with the WWU logo.

University Name

The university’s legal name is William Woods University. In all documents and web pages, the legal name should be used on first reference.

Additional acceptable names with which the university may be identified:

  • William Woods University
  • William Woods
  • WWU
  • The Woods (only for internal audiences such as alumni and current students, faculty and staff— not for general public or prospective students)

University Division Names

Formal names should be used on all official publications such as letterhead, course listings, etc. Check the WWU website or consult marketing and university relations for accurate division office and department names. Alternate versions are not to be used without presidential approval requested via marketing and university relations.

The university divisions are as follows: Art and Humanities; Behavioral and Social Science; Business and Economics; Education; Equestrian Studies; Science, Mathematics and Human Performance. Use uppercase in headings, on signs, etc. Use lowercase in body copy, except for words that are proper nouns or adjectives: the division of education, the education division, the English department, or when department/division is part of the official and formal name: William Woods University Division of Education. Use university (lowercase) in all body copy when used alone and not in conjunction with William Woods.

Use of University Identity

Officially recognized student and faculty/staff organizations are not required to be licensed, but must contact marketing and university relations for approval, prior to product manufacture, when using WWU’s name and/or identity marks. This includes online, in social media, etc.

Graphic Standards

Colors

The official university color is forest green (PMS 3435) and should be used whenever possible. The secondary color that may be used in addition to, but not as a replacement for the standard green, is burgundy (PMS 216).

CMYK Equivalents

Rich Black

 PMS 3435 (forest green)

 PMS 216 (burgundy)

C=40

M=30

Y=20

K=100

R=1

G=0

B=11

C=98

M=0

Y=72

K=61

R=0

G=88

B=61

C=0

M=95

Y=40

K=49

R=142

G=12

B=58

HEX= #01000b

HEX= #00583d

HEX= #8e0c3a

Paper

All official university stationery is to be printed on specific paper ordered through marketing and university relations. WWU uses only white and ivory-colored paper for its stationery. No other paper or colors are acceptable for official external communications.

Font/Typography

The following type families are recommended to support coordination among all WWU printed materials:

Headlines: Georgia and Georgia in "small caps" Ex. Georgia

Body Copy: Arial at 9-point and at an 83% opacity for use in brochures and marketing pieces (a larger font size, not to exceed 12-point, may be used on letters and other documents)

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