Media Relations
William Woods University

A visit to New York City may be on a number of holiday wish lists, and now William Woods University is offering the opportunity to fulfill that dream.

A seven-day trip to the Big Apple, May 18-25, is open to the community, as well as WWU students, faculty and staff. Students can participate for enrichment or marketing credit.

 

“It’s a real eye opener,” David Forster, chair of the WWU business division, said. “New York City is the most exciting city in the world, and we get to see actual professionals at work…we see working companies.”

 

The trip, which Forster has been offering for more than 20 years, features marketing seminars on sports, fashion, advertising and financial marketing. For the last few years, the group has visited Tommy Hilfiger.

 

“We find out what all the fashions are going to be in two years,” Forster said.  

 

Participants also visit Sports Illustrated, The Hat Shop (the largest hat shop in the United States) and Van Wagner (an advertising agency). 

 

“You get to learn about how people got their jobs, about the various internship programs out there and about what is going on in the country and the world,” Forster said.

 

“It’s a good opportunity,” Ilana Archuleta, a senior from Fulton, said. “It’s a unique experience because it’s a big city and they are companies that aren’t around here. And you learn about things that you can’t really learn inside a classroom.”

 

“Getting to see the different organizations and how they run them was really interesting,” Katherine Wortmann, a senior from Mexico, Mo., said.

 

Forster said that The Hat Shop tends to be every student’s favorite seminar.

 

 “I liked her because she talked about business but she also talked about our personal lives and how we need to travel and see the world,” Archuleta said.”We got to try on hats. Her session was more of a conversation than a lecture.”

 

The cost of $2,300 includes airfare to New York City, seven days at the Wellington Hotel (in Time Square), a Metro pass for unlimited rides on the subway, a Broadway play with upgraded seating, a picnic in Central Park, a TV taping and additional site seeing.

 

“You would never ever get to experience the things you got to with this amount of money,” Darien Horn, a junior from Fort Madison, Iowa, said. “The days are jam packed, but the evenings you can wander and do what you please.

 

Students can opt to take the trip for three hours of credit in Bus 200, Marketing Field Studies in New York City. For more information, email Forster at dforster@williamwoods.edu

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CUTLINES:

 

WWU students Katherine Wortmann and Darian Lightfoot enjoy the sights in New York City, including the Statue of Liberty.

 

Geralin Forster, Anna Farha, Sarah Knapp, Katherine Wortmann, Professor Gayle Lampe, Professor David Forster, Darian Lightfoot and Ashton Clark visit Theatre Circle, a shop featuring Broadway-related merchandise.

Visiting New York’s “Hat Lady” during last May’s trip to the Big Apple are (left to right) Anna Farha, Katherine Wortmann, "Hat Lady" Linda Pagan, Darian Lightfoot, Sarah Knapp and Ashton Clark. Visit the "Hat Lady" was one of the seminars students attended during the week to learn about business and marketing practices.