Two New Business Programs Introduced for Adult Learners
|1/22/2004||Mary Ann Beahon|
The new programs resulted from student requests. “They’re actually customer-driven,” Brian Lemons, director of business programs for WWU’s Graduate and Adult Studies, said.
“You can grow geographically or you can expand your niche,” Lemons said. “This is an example of niche marketing. You look for pockets of opportunity. There are people who need these programs.”
Theresa Verslues, director of business recruitment, said the new programs would “give students choices (while still) allowing them to complete the degree in a reasonable amount of time.”
Both are degree-completion programs requiring 50 to 60 transferable credit hours from a regionally accredited college or university to enter the program. Both will be 13-course programs totally 39 semester hours.
As with all Graduate and Adult Studies business programs offered by William Woods, the curriculum for the new programs has been designed to reflect the appropriate mix of business theory with real world practice.
Lemons said there has been a large increase in job opportunities in marketing—particularly sales, sales promotion, advertising and public relations.
“There is a real need for marketing in business today,” he said. If you aren’t aggressive, you may lose out in the market place to an inferior competitor who is more aggressive. Marketing is now the largest major within the business division on our campus; we recognized this trend and decided to offer a marketing degree to our adult learners.”
The marketing degree-completion program covers such courses as advertising and sales promotion, retail management and salesmanship.
The addition of the B.S. with a human resources concentration can largely be attributed to the success of WWU’s master of business administration (MBA) degree program with human resources emphasis.
The B.S. includes such classes as human resources administration, compensation and benefits and performance management, training and development.
“The MBA-HR has been extremely popular,” Lemons said. “The courses are proven, we’ve had good feedback on them and the graduates in the MBA-HR say we really delivered for them. This is our way of continuing a good thing; expanding it.”
Lemons said “getting the right people” to facilitate is one of the secrets. “What differentiates us is the caliber of our facilitators. They are all successful career people who have both the academic credentials and the ability to share their experiences with our students.”
An orientation for the B.S. in marketing will be held March 22 at WWU’s Columbia facility, 3100 Falling Leaf Court, near AC and Highway 63. The BSM human resources will have an orientation April 15 in the same location.
Prospective students are encouraged to contact the university’s Graduate and Adult Studies program prior to orientation, but walk-ins will be accepted. Call 1-800-995-3199 or contact WWU by e-mail at firstname.lastname@example.org.
Plans are to offer both programs in Jefferson City in the fall, according to Verslues.