Bruce Edward Grossman

Grossman, a Mexican citizen, was appointed to the board in 1995 and became an honorary trustee in 2003. Bruce is chairman of the board and CEO of Consultores Patrimoniales, S.A. de C.V., as well as member of the advisory board for the Family Business Network, based in Switzerland. He has a strong marketing background, working as a marketing department brand manager for Procter & Gamble de Mexico, S.A. and as president of Grossman y Asociados, S.A. He is the vice chairman of the board of Grupo Continental, S.A., a publicly held holding company that owns and operates 46 corporations including the fifth largest Coca-Cola operation in the world. Bruce is an associate member of the Society of International Business Fellows and a member of the board of trustees of the University of the Incarnate Word in San Antonio, Texas.